Adrian Weckler: Back to future with Nokia's long-life smartphone
Thought Nokia was dead? Think again. The Finnish company, which was all but killed off by a disastrous tenure under Microsoft, is back with what it hopes will be a serious challenger to the iPhone and Samsung.
Its new Nokia 8 smartphone claims to have the best battery life of any major handset, as well as cutting edge cameras, screens and graphics. Running Android, the 5.3-inch device joins a range of phones recently launched by Nokia, including a reinvigorated button phone, the 3310.
To this day, Nokia has a strong brand in Irish phone users' memory, holding more than 60pc of the market here at one point. However, analysts say that the Finnish company has a mountain to climb to compete effectively with giants such as Apple, Samsung and Huawei.
The Nokia 8 will cost around €600 when it goes on sale later this month.