Business Technology

Wednesday 17 July 2019

A picture of youth - how Snapchat is top for children's communication

Children are less likely to use Facebook and Instagram
Children are less likely to use Facebook and Instagram
Adrian Weckler

Adrian Weckler

New figures suggest that Snapchat dominates communications among Irish children, with 71pc of kids between 10 and 17 using it.

Children's reliance on Snapchat is enormous, with 79pc of those who have it using it daily, according to the Ipsos MRBI figures.

Kids use the platform as a default texting and chat service, ignoring traditional SMS and email. They also use it as a social posting service.

According to Ipsos MRBI, the figures for Snapchat usage drop off rapidly for Irish adults, who use Instagram and Facebook more.

Snapchat has seen its overall user base fall in the last year after a damaging redesign drew universal criticism.

Instagram remains Snapchat's biggest competition for Irish teens, with 54pc saying they have an account and two-thirds of those saying they use it daily.

The social media platform drew headlines earlier this week after a councillor claimed 'fight clubs' involving Irish teenagers were using Snapchat to post videos.

Cllr Cathal Crowe, a Fianna Fáil councillor based in Parteen in south-east Clare, has made a complaint to gardaí about the videos.

WhatsApp, which is now used almost universally among adults, is used by less than a quarter of Irish kids under 18.

And Facebook Messenger is used even less, with barely one in six kids relying on it.

According to Ipsos MRBI, kids almost universally ignore Twitter, with just 5pc using it on a daily basis.

Facebook, which now has more over-65s than under-18s using it in Ireland, is used daily by just over a quarter of Irish teens, according to the research.

Irish Independent

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