Tuesday 20 February 2018

A brand new social network could be coming to Ireland in October

Yubl lets users create posts with interactive buttons Credit: Yubl
Yubl lets users create posts with interactive buttons Credit: Yubl

James Titcomb

A new social network that aims to appeal to teenagers disillusioned with Facebook is expanding to Europe after securing €18m in backing.

Founded by Gareth Evans, an entrepreneur who sold his PR firm to ad giant Omnicom in 2011, Yubl lets members create posts that other users can interact with, such as suggesting dinner locations or voting between different outfits.

The app, which launched in the UK earlier this year, enters a crowded space for social networks but hopes to attract young users looking for an alternative to Facebook, Instagram and Twitter.

Facebook, in particular, has been plagued by reports that teenagers have fallen out of love with it as the website’s seismic growth has seen it infiltrated by their parents.

The app launched earlier this year Credit: Yubl

Yubl allows users to take photos or write messages, as most other social apps do, but adds interactive buttons such as votes or their location. It has attracted 200,000 monthly users, which it says is faster than Snapchat at the same time, and has been downloaded 500,000 times. It plans to launch in 30 European countries in October.

Mr Evans said the company has raised just over £16m from a number of private investors but was targeting a new funding round in the coming months that would see it raise tens of millions.


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