MORE than 150,000 Irish people now use the online 'hook-up' service Tinder, according to new figures that shed light on Ireland's online habits.
But the chances of you making a "match" on the casual dating service are only one in a hundred, according to the company, proving seduction is no easier online than in pubs and clubs around the country.
Those who use the app are more likely to be under 25, say researchers for Ipsos MRBI, which counted the number of Irish people who say they use Tinder. And contrary to some reports claiming it is largely being used by women, Irish Tinder account holders are balanced roughly equally between the genders.
Tinder is a free app that those with a Facebook account can sign up to, using personal profile images from their Facebook library. Visible profiles are located mainly in cities, towns or areas close to the user.
Swiping right on a profile indicates interest, whereas swiping left indicates no interest. When two people 'swipe right' on each others' profiles, the app allows them to communicate with each other. But of the one billion 'swipes' recorded every day, just 12 million 'matches' are made, according to the company.
Whereas the creator of the app, Sean Rad, has said he regards it as a networking and communications service, it has gained a reputation for being a conduit for casual sex across Europe and the US.
Twenty-somethings, which are the most active users of the app, resort to it in bars and nightclubs as a way of meeting people on the spot.
The service has an estimated 50 million monthly "active users" located mainly in western countries, compared with 864 million "active" Facebook users and 300 million "active" Twitter users.
Those who use the app quickly become addicted to it, according to Tinder's own figures. Its data shows that the average Tinder user spends between an hour and 90 minutes using the app every day, logging in 11 times. That rivals bigger social networks such as Facebook or Twitter.
The figures also show that men are much less fussy than women when it comes to identifying a match. Men are three times as likely (46pc) to swipe 'like' on a woman's profile as women are (14pc) on a man's profile.
However, women spend longer on Tinder with each session, devoting 8.5 minutes to reading profiles compared with men's 7.2 minutes spent swiping.
A minority (12pc) of Tinder users are aged between 35 and 44, while a very small number (3pc) are aged between 45 and 54. Rival matchmaking apps have had less success than Tinder. A new service called 'Cuddlr', which is set to launch in Ireland next month, professes to allow people meet up to offer each other "hugs".
"On Cuddlr, you get together straight away, have a little cuddle, and then part ways," said Cuddlr founder Charlie Williams.
"It is possible to report someone who cuddles inappropriately and we encourage first-time pairs to do their cuddling in a public place.
"Users can give information about their cuddling preferences, such as if they favour being the little or big spoon."