Thursday 19 April 2018

Sportego seeks equity partners in €1m funding round

Trevor Keane
Trevor Keane

Simon Rowe

A Kilkenny-based startup that specialises in sports analytics and social media activation for clubs, fans and sponsors is preparing to launch a €1m funding round.

Sportego, a fan engagement firm with a client base that includes the SSE Airtricity League, British & Irish Lions, Bournemouth FC and West Bromwich Albion FC, is seeking equity partners to help drive its expansion in Britain and the US.

The company, which received initial backing from venture capital firm Howzat Partners - the VC that provided seed funding to online hotel bookings giant Trivago - has also announced a merger deal with a division of UK analytics firm Performalytics.

Founded in 2014 by Trevor Keane to harness the brand appeal and commercial potential of Fantasy Football leagues, Sportego has expanded into streaming matches, game-based match day competitions, and 360-degree social media activation for football clubs and sporting bodies. "Smart-phone technology has transformed how fans engage with their favourite sports. It has opened up a new channel to engage directly and personally with target audiences," said Keane.

Rob Kearney with the Lions — the team is a client of Sportego, founded by Trevor Keane Picture: Sportsfile
Rob Kearney with the Lions — the team is a client of Sportego, founded by Trevor Keane Picture: Sportsfile

"Our aim is to gamify the match day for clubs and brands and fans. We help clubs to strengthen engagement and interaction with their fans and heighten brand awareness, while also enabling data capture and increasing revenue potential,"

Match-day streaming will become a major source of revenue for lower league clubs in the future, predicts Keane. Sportego, in conjunction with Track Champ, an Austrian-based video production firm that specialises in arena-based sports, is trialling a new streaming platform for matches in the Northern Ireland football league.

The company's expansion takes place at a time when a global boom is predicted for eSports - the term used to describe competitive pro gaming - in the UK, US and South America.

In Ireland, Sportego launched the inaugural 'Celtic eSports League' last month [December] which links top gamers with professional clubs from Ireland, England, Scotland and Wales for a 14-round league.

Sunday Indo Business

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