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Why SMEs fall in love with design thinking

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Design is something we intuitively understand in terms of products and packaging, from the sleek lines of a Tesla car to the ritual involved in opening the box of a new iPhone. Photo: Richard Drew/AP

Design is something we intuitively understand in terms of products and packaging, from the sleek lines of a Tesla car to the ritual involved in opening the box of a new iPhone. Photo: Richard Drew/AP

AP/PA Images

Design is something we intuitively understand in terms of products and packaging, from the sleek lines of a Tesla car to the ritual involved in opening the box of a new iPhone. Photo: Richard Drew/AP

For those who love design, it's surely fitting that St Valentine's Day marks the launch of a new programme on 'design thinking' and its benefits for small and medium-sized enterprises (SMEs).

The Thinking Ahead Through Design programme will hold its first workshop in Waterford on Friday, February 14. Further workshops will be held in Meath and Mayo the following week, with 25 SMEs taking part.

It's part of a collaborative, EU-funded initiative called User Factor that includes Ireland and seven other partners across western Europe.