Self-catering sector relishing its day in sun
THE head of one of the country's biggest holiday home management companies says bookings are up 28pc so far this year, has praised Tourism Ireland and said that the Gathering had a profound impact on the self-catering sector.
Jacinta Doolan, of Trident Holiday Homes, said Tourism Ireland had "got its act together" and was selling brand Ireland. And she said operators would now be engaging with the Wild Atlantic Way initiative, and said they've had to become much more flexible over the years of the crisis.
But she said there wasn't a strong united voice to represent the interests of those in the self-catering sector.
"Rental rates have stayed the same overall for about four years," she said.
"There's deals all the time. Nobody pays full price for anything.
"We've come up with things like two weeks for the price of one in strategic weeks.
"You have to be clever. It is still good value, but the perception from the consumer point of view is that renting the house, you have to get it from Saturday to Saturday. But it's all changed. You can come any day of the week now. Come on Tuesday and leave on a Friday. It's much more flexible."
Ms Doolan said Ireland's reputation was slowly being restored internationally, with costs coming down.
She said their own bookings were up 28pc on last year.
Trident has entered into an exclusive partnership with Wyndham Vacation Rentals UK. It will see Trident managing call centre services for the new cottages4you.ie website from their offices in Kilcoole, Co Wicklow.