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Online lockdown boost can’t gloss over retail reality for beauty firms

Brands are looking for strategies to take advantage of shifting trends among shoppers

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Wendy Slattery, co-founder and CEO of Beauty Buddy

Wendy Slattery, co-founder and CEO of Beauty Buddy

Tracey Ryan, managing director and master formulator, Codex Beauty

Tracey Ryan, managing director and master formulator, Codex Beauty

Niamh Ryan, co-founder and COO of Ella & Jo Cosmetics

Niamh Ryan, co-founder and COO of Ella & Jo Cosmetics

Andrea Griffin, founder and CEO of GlamDoll

Andrea Griffin, founder and CEO of GlamDoll

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Wendy Slattery, co-founder and CEO of Beauty Buddy

Irish beauty brands have seen a surge in online sales since the pandemic, but many are still playing catch-up from lockdown losses, while Brexit and supply shortages threaten stocks.

The global beauty industry is predicted to be worth over $700bn (around €600bn) by 2025, with Irish people spending €1.2bn on skincare, hair products and cosmetics in 2019.


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