Dress made of flowers is talk of SME conference
Over 200 attend #IrishBizParty 'Inspire' conference
BUSINESSWOMAN Fionnuala McAuley (30) was told she was "mad" when she bought her floral business Scarecrow Flowers back in 2006.
In fairness, the timing could have been better.
The economy had already begun to tank when she bought the award-winning business on Main Street, Sandymount in Dublin.
In many ways it was a labour of love as she had been an employee before she bought it.
"Everyone thought I was mad, I got no support from the banks and I quickly realised I would have to move fast to save the business," she said.
She did just that, managed to "struggle through" the recession and has recently hired a full-time employee.
Sporting a dress she made from flowers from her own shop- a flurry of of organza, orchids and baby's breath - McAuley was one of the sponsors of the #IrishBizParty 'Be Inspiring' conference today at the Green Isle Hotel today and 200 businesses attended.
"It was certainly a talking point," McAuley said.
Speakers included Jason O'Reilly from Pride Watches and Felicity McCarthy from Spark Digital and Themes discussed included blogging and time management tips.
The conference was organised by entrepreneur Samatha Kelly who is also the founder of #IrishBizParty, the online network where SMEs meet every Wednesday evening to give advice and support to each other.
The network now has over 6,000 Twitter followers under the stewardship of Kelly, who is also a former Dragon's Den star, and #IrishBizParty has grown to be one of the most popular hashtags in Ireland.
She also runs @tweetinggoddess which provides Twitter account management training and business workshops.
Independent.ie/Irish Independent was the media partner for the conference.
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