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Companies urged to 'embrace eCommerce'

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Big Irish companies' ecommerce activities here now account for 44pc of their total revenue

Big Irish companies' ecommerce activities here now account for 44pc of their total revenue

Big Irish companies' ecommerce activities here now account for 44pc of their total revenue

Irish companies have to embrace the internet in order to make the most of the economic upturn, organisers of today's eCommerce expo have said.

Stephen Quinn, managing director of digital marketing company Evolution Digital, said many Irish businesses are overlooking the internet.

"Compared to our European neighbours, Ireland would be considered still in relative infancy," Mr Quinn told the Irish Independent.

"We do feel that there's a lot of companies in Ireland who should be getting on the web and selling their products both locally and internationally."

Last year, 25pc of Irish businesses did not have a website or homepage, according to a survey carried out by Amarach Research in conjunction with UPC.

The survey estimated that Irish online spending will rise from €5.9bn this year to €12,5bn in 2020.

Around 59pc of people said they shop online once a month.

Mr Quinn said companies should tailor their websites to cater for customers who speak different languages.

"[Online car parts retailer] Mick's Garage is a very good example of a company who started from a bedroom, and are now at a stage where they're selling truly internationally...they localise their sites for different European languages and they take the whole business of internationalisation very seriously," Mr Quinn said.

Speakers at the expo will cover topics including search engine optimisation, data protection, shipping and warehousing and EU VAT liability.

"It's not just about getting your eCommerce site right and getting your digital marketing strategy right, it's about the whole process from start to finish," Mr Quinn said.

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