Sunday 17 November 2019

Irish healthcare start-up MediMee travels to Israel to pitch for funding for firm expansion

Ellie Donnelly

Ellie Donnelly

Irish start-up MediMee, which was crowned best Healthcare start-up in the Bank of Ireland start-up awards 2017, will next week head to the DLD Innovation Festival in Tel Aviv to pitch for funding, as the company plans further expansion.

Founded in July 2016, the company offers an online emergency platform designed to help save lives.

The platform contains all your medical, emergency contact, health and travel insurance information all in one place for quick and easy reference.

MediMee also interacts with wearable technology including smart cards, wristbands and ‘smart’ stickers which can help give life saving information about an individual in a matter of seconds.

In the case of an emergency, a person can scan their smart card, wristband, or sticker against a smartphone and they will be able to show medical personnel their medical history.

Alternatively a person can open a web browser and enter their MediMee card ID and have access to their health information.

In terms of the security of the information, access to a persons medical information is encrypted.

If anyone wishes to access another person’s profile in the event of an emergency, they need to be in physical contact with the ill person’s wearable device and enter the unique ID code printed on the wearable tech.

The idea for the company originally came about in 2012 when Mr Nolan became ill after a vital organ stopped working.

Mr Nolan remembers that on the day there was a Dublin match on, and when he became ill passers-by thought he was drunk and took pictures instead of stopping to assist him.

Mr Nolan was lucky that a colleague was with him and able to communicate his medical needs to emergency workers. But the incident got him thinking that there must be a way to use smart phones when a person falls ill to communicate ones medical needs, and so the idea for MediMee came about.

In addition to providing medical professionals with a persons medical information, the app can also enable users to contact family members, and/or their work to let them know that there is a medial issue and give the people being contacted your GPS location.

The company, which is about to go live with the emergency services at Dublin airport, says that the next step in terms of technology investment will be to enable the app to give emergency services a live view of what is happening in the emergency situation before they arrive at the scene.

The company also has an agreement with Deliveroo in Dublin and London which sees the bike riders wear the MediMee smart stickers on their helmets.

Should a rider be involved in an accident, the emergency services simply have to scan a smart phone against the sticker and they will know about any underlying health condition that the rider has, as well as being able to contact the riders next of kin.

So far the company has bootstrapped itself however it is now looking for funding to expand.

"Our medical information is some of our most sensitive information and yet we, the owner of the medical information, rarely has it all – it is usually with doctors. This app allows that medical information to be stored in one place and for you, the owner, to have access to it at any time," Mr Nolan says.

Mr Nolan says he always wanted to do the app and he credits his his fellow co-founder, Eamonn O’Grady as having "a very good tech head". The due also work with a medical professor to ensure that their ideas are medically and technically possible.

In addition to working with the emergency services MediMee is working with Drone Star, testing the ability of the app to send a drone to an individual that needs emergency services.

For now the app can be used on android phones only, however Mr Nolan expects iPhones to enable the technology to be used on them in the future.

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