Friday 24 November 2017

Got a good idea for a festival and want €20,000 to get it started? Read on...

Women take a photo in the late afternoon sun during the Coachella Valley Music and Arts Festival in Indio, California, U.S. April 16, 2017. REUTERS/Carlo Allegri
Women take a photo in the late afternoon sun during the Coachella Valley Music and Arts Festival in Indio, California, U.S. April 16, 2017. REUTERS/Carlo Allegri
Ellie Donnelly

Ellie Donnelly

The arts council of Ireland offers funding up to €10k and up to €20k for organisations promoting festivals or events with a clear artistic purpose.

Funding from the Arts Council can go towards expenses including artists fees, venue-rental costs, staff costs, audience development, marketing, as well as travel costs and expenses for the artistic.

In submitting an application to the Arts Council you must provide a detailed budget setting out income and expenditure for proposed activities as well as evidence of any financial support or sponsorship identified in the proposed budget.

The guidelines are subject to change each year so potential festival organisers should check with the Arts Council before submitting their applications.

The Arts Council will then judge all applications under the criteria of artistic merit, how they meet the objectives and priorities of the scheme, and feasibility.

Already this year a large number of applicants have been successful in their request for funding from the arts council including Ballydehob Jazz Festival in Cork, Boyle Arts Festival, Sacred Spaces : Sacred Sounds festival in Wicklow, and Terryglass Arts Festival in Tipperary.

Meanwhile in 2016 Fáilte Ireland allocated 690k to 205 regional festivals and events. Typical grants awarded are between €2,500- €3,000 and the grant awarded may be increased in certain circumstances.

In order to qualify for funding from Fáilte Ireland, regional festivals and participation events must meet the following criteria;

The festival or participatory event must generate a minimum of 500 visitor or tourist bed-nights in paid accommodation, while participative events must generate a minimum of 800 visitor or tourist bed-nights in paid accommodation. The event must also have a minimum expenditure of €10k.

The event must also promise that it will help build memorable visitor experiences in the locality, while the event programme must be comprehensive and professionally deigned, and clear business and marketing plans must be submitted to Fáilte Ireland.

Applications who meet the Regional Festival’s and Participative Programme’s qualifying conditions will then be assessed under the four evaluation criteria;

1. Experience brand fit – the three brands referred to are Dublin, Ireland’s Ancient East, and the Wild Atlantic Way

2. Tourism impact – the events ability of entertain tourists and grow visitor numbers to the area.

3. Marketing – how is the event going to be marketed?

4. Delivery team – the experience and ability of the organisers will be assessed to ensure the event is effectively managed.

Should you be successful in your application for funding, you can then expect the following costs to be expensed under the funding programme; marketing activities both regionally and nationally, and expenditure incurred on elements which have not received grant aid from other public bodies and considered to delivery significant benefits to tourism.

Funding can also be used to cover expenses in respect of feasibility studies, training, and branding consultancy activities, as well as cross-border events.

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