Folkster and Strong Roots among brands on Facebook's newly launched Irish SME Council
Ireland's small and medium sized enterprises have received another boost in the form of Facebook's Irish SME Council.
The initiative is part of the social media giant's European-wide strategy to help support our SMEs, which make up 99.8pc of the Irish business network.
Bringing together Facebook's SME team and Irish business owners from a range of industries, the partnership is designed to provide better digital tools for all businesses to grow.
The council comprises a vibrant community of Irish SMEs, some 14 business owners in varying sectors and locations across Ireland.
From well-known brands to more specialist businesses, these business leaders understand and embrace digital and mobile strategies, thus ideally positioned to offer support to other companies who need it.
"Small businesses are the backbone of our economy, they drive economic growth and new jobs," Ciaran Quilty, VP of SMB in EMEA at Facebook said at the council launch on Wednesday morning.
"Digital strategies, in particular mobile, can help businesses grow, and with 43 million people in other countries connected to an Irish business on Facebook, the global market has never been closer to our SMEs."
The Irish SME Council joins similar councils in North America, Germany, Italy, UK, India and Brazil and will meet a minimum of twice a year to discuss successes and challenges, business ideas, solutions and progress achieved using the Facebook platform.
"Today, more than half of the people in Ireland use Facebook and almost all of those people access Facebook on a mobile device. Our focus is on ensuring that Irish businesses are equipped to make the most of this opportunity," Mr Quilty added.
Irish SME Council members: Appassionata Flowers, Aran Sweater Market, Boutique Bake, Burren Perfumery, Folkster, Kerrigan’s Craft Butchers, Lennon Courtney, Life Style Sports, Magee of Donegal, Obeo, Ronan Cullen Flooring, Strong Roots, and Well Nice Pops.
Facebook, together with Vodafone Ireland, are joint title sponsors for YOUR BUSINESS LIVE, an Independent News and Media event which takes place on October 17 and 18 in the RDS Simmonscourt, Dublin.