Thursday 21 November 2019

Educate4Health goes west with MindRocket sale

MindRocket president Rod Berger
MindRocket president Rod Berger

Sean Pollock

Educate4Health, an Irish healthcare and life sciences communications company, has been acquired by MindRocket Media Group, a US-based advisory firm.

The Dublin-based company, co-founded by former IDA science and technology adviser PJ Fitzpatrick, announced the acquisition last week.

Neither MindRocket, which is based in Nashville, USA, or Educate4Health would reveal figures around the deal, though it is understood to be in the high six figures. Educate4Health, which creates educational communications for patients, healthcare professionals and life sciences companies, has previously worked with multinationals such as Procter & Gamble and Johnson & Johnson.

Fitzpatrick, who will remain with the company, said he was delighted with the deal, which would help the firm to expand beyond the Irish market.

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He said the company, which has received backing from Enterprise Ireland, had been growing steadily since 2014.

Rod Berger, founder and president of MindRocket, said he had "big plans" to support the growth of Educate4Health.

"There is a natural synergy between the two companies," he said.

"Some would say Nashville is the hub of healthcare in North America, while Dublin is a similar portal for Europe.

"It was just an incredible opportunity to expand on our capabilities and scope, so that's why we moved forward."

Berger said he would look to expand the team in the future, with the company already receiving interest in both the US and Ireland.

He said the company would initially focus on opportunities in these markets, but could also look to India, Australia and the UK in the future.

Sunday Indo Business

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