Wednesday 21 November 2018

Centra to create 400 jobs as part of €30m investment

Gary Dunne, Centra Chair, Martin Kelleher, MD, Centra and Ian Allen, Sales Director
Gary Dunne, Centra Chair, Martin Kelleher, MD, Centra and Ian Allen, Sales Director
Ellie Donnelly

Ellie Donnelly

Centra is to create 400 jobs across 30 new stores as part of €30m investment.

The convenience food store said that the investment was another part of its transformation, as it expands its healthy convenience offering following its brand repositioning two years ago.

Since repositioning the Centra brand in 2016, the retailer said it had adopted a healthier, more innovative product offering.

"We are well-positioned for the future with plans to open a further 30 Centra stores in 2018, highlighting the attractiveness of the Centra brand to independent retailers," Martin Kelleher, managing director of Centra, said.

"Our performance is ultimately testament to the efforts of our retail partners, who live the brand every day and deliver a tailored offer to the local community."

In the past year alone, sales of its Grab & Go healthy sandwich range rose by almost a quarter, while sales of salad boxes rose to almost €2m.

The Frank and Honest gourmet coffee brand, which is available in 370 of its stores, also performed strongly last year, contributing to the group doubling its sales in the hot beverages category, Centra said.

The group, which is part of Musgrave Group, currently has over 450 stores across Ireland and employs 11,000 people.

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