Bosses have to lead from the front to motivate staff
Feargal Quinn says bosses have to be energised to look after business
Question: I feel my business has lost direction and sales are struggling. How can I breathe new energy into it?
Answer: Albert Einstein once said "insanity is doing the same thing over and over again and expecting different results". This is an all too common problem with businesses. You work extremely hard to drive the business forward, however if you are not very careful the business can get itself into a routine and if the business gets into a routine, so too do consumers.
Start with yourself and look at your own role. If you are not energised, the business will not be either. Look at your daily routine and question where you are adding most value to the business. These are the key areas you should focus on and start looking at roles that you may be currently fulfilling which are not appropriate. Perhaps these can be delegated to others which in turn will have the effect of motivating them further.
Get targets in place which will force the business to drive itself forward, conduct weekly management meetings with the senior team and measure figures tightly. Show everyone in the business that you are energised and set the bar high for the team.
It will be important as part of the process that you sit down with your senior management team and explain to them the rationale of what you are doing and why it is necessary.
It will be important that you have their support and enthusiasm from the word go as many people may view your changes with suspicion if they are not put in context. Focus on getting yourself into the right place first and everything else will follow suit.
Do you have a problem with your small business? Email Feargal at problemsolver@-independent.ie