Wednesday 17 January 2018

'You will marvel at the role serendipity will play in your fortunes over time'

Anthony Quigley Digital Marketing Institute founder

Digital Marketing Institute managing director Anthony Quigley
Digital Marketing Institute managing director Anthony Quigley

'I meet and mentor budding entrepreneurs a few times a year. There is a general belief that if you have managed to get a business or two up and running, you suddenly have all the answers and that every subsequent business will be a success. Unfortunately, this is not quite the case.

"No two entrepreneurs and no two businesses are the same - we all bring different experiences, dreams, expectations, demands and desires with us. But having created and built a few businesses along the way, there are a few things I've learned that I wish I'd known from the start.

"The first is to surround yourself with people who are better than you. You might have the ideas and inspiration, but others will turn these ambitions into a business. You can't be expected to be able to do everything. What you need to do is find the people who are going to bring your dreams to life.

"To hire great people and survive you need to have adequate funding in place. There are many options available for start-ups in Ireland. These include, but are not limited to, the local enterprise boards, Enterprise Ireland, friends, family and angel investors. Your job as an entrepreneur is to set the vision, and then make sure there's cash there so that the right people can deliver on it.

"The best form of investment will come from your customers. Go and find customers as early as possible. You might well have the very best idea in the world, but if nobody is willing to buy what you have, then you fail before you begin.

"I've lost count of the number of entrepreneurs I've met who continue to 'perfect' their product or service until 'it is ready'. Go out and get a few customers onboard, even as you develop your product. With their backing and feedback, you can shape your product into a better one.

"Always be getting to know people or strengthening relationships, be they hires, potential future hires, investors, other start-ups, even competitors. Luck comes when opportunity meets preparation, and opportunities tend to stem from human interaction.

"You will marvel at the role serendipity will play in your fortunes over time, when you just happen to meet the right person at the right time. People have encountered your problems before, will be interested in your ideas, and be able to connect you to others who can help you get lucky."

Sunday Indo Business

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