Samsung to sell 'half of smartphones in Africa this year'
Samsung has claimed that it expects to supply half the smartphones sold in Africa this year.
Out of 100 million mobile phones sold in Africa a year, roughly 20 million are smartphones, with just over half of those made by the South Korean company, according to one its executives.
Although smartphones are steadily gaining popularity across the continent, at the end of 2012 sub-Saharan smartphone penetration was just four per cent.
This compares with a global average of 17pc, according to industry body GSMA.
Thatbiet Allie, head of content and services for Samsung Electronics Africa, said it hopes to double its smartphones sales in Africa in 2014.
“Samsung this year will ship 50pc of all the smartphones in Africa”, he told a telecoms conference in Cape Town on Tuesday.
“Next year we are looking at doubling this number and the year after probably a substantial increase.”
Last year the number of smartphones worldwide topped one billion, and growth in emerging markets such as China, India and Africa, is expected to push the number of mobiles in usage to 10 billion by 2016.
GSMA also predicts that smartphones will make up 20pc of the Africa market by 2017 as devices continue to fall in price.