Saturday 20 January 2018

Ryanair's digital offering gets a consumer-focused upgrade

Ryanair's Michael O'Leary with DAA chief executive Kevin Toland at an announcement of new Dublin routes
Ryanair's Michael O'Leary with DAA chief executive Kevin Toland at an announcement of new Dublin routes
John Mulligan

John Mulligan

Ryanair customers will be able to quickly find the airline’s cheapest fares after it introduces additional changes to its website next April.

The ‘fare finder’ function will let travellers click on deals advertised on the website and direct them to the dates and times those specific fares are available.

The airline will also enable customers to search for flights based on how much they want to spend on travelling to a particular destination.

Ryanair management detailed the changes in a presentation this morning.

The low-cost carrier has been undergoing a transformation in recent weeks, as it targets more customer-friendly policies. From early next year, all its aircraft will have fully allocated seating, while passengers are being permitted to make minor corrections to tickets without penalty within 24 hours of booking.

A raft of other changes are being introduced and a new mobile app will be launched by the airline next May.

Last Friday, the airline launched a new home page for its website and says passengers can now book a flight within 40 seconds.

The airline is also launching country-specific sites for Italy and Spain next June, which will have tailored content for the locations. It hopes to eventually roll out such tailored sites for all the countries in which it operates.

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