Business

Tuesday 21 November 2017

Retail giant will top off its busiest week of the year in Ireland as Black Friday grows in shopping sector

Mark Slater, head of the Dixons Carphone Ireland business
Mark Slater, head of the Dixons Carphone Ireland business
John Mulligan

John Mulligan

Dixons Carphone expects 158,000 people to visit its shops in Ireland tomorrow as the 'Black Friday' phenomenon is increasingly pushed by Irish retailers. Its sales tomorrow will total about €5m - as much as it normally does in a week here, according to managing director Mark Slater.

Mr Slater said that he expects items such as Google's Chromecast device to continue to sell well, while TVs are still big draws for consumers. Dixons Carphone has dubbed its 10-day pre-Christmas sales push as a 'Black Tag', peaking tomorrow with Black Friday. About 300,000 people are expected to have visited its Irish stores this week.

Mr Slater said that the business has 30pc more deals for this year's event and bought 40pc more stock. "We're expecting trade on the Dixons side to be up at least 30pc and as much as 50pc this Black Friday compared to last year."

"We expect it to be the busiest week we've had in the history of Dixons Carphone in Ireland," said Mr Slater in an interview with the Irish Independent. Dixons and Carphone Warehouse merged last year. The group has 125 stores in Ireland.

"Chromecast will probably be our single biggest volume SKU (stock keeping unit) this week," he added.

The device is plugged into a TV to stream online content.

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