Monday 19 March 2018

Pippa brings denim range to Dundrum for festive period


Pippa O’Connor’s Poco denim range first launched in a pop-up store in Dundrum in Dublin last March.
Pippa O’Connor’s Poco denim range first launched in a pop-up store in Dundrum in Dublin last March.
Dearbhail McDonald

Dearbhail McDonald

Premium jeans collection Poco by Pippa O'Connor is to return to Dundrum Town Centre for the festive trading period.

The denim range, which launched its debut pop-up store at the South Dublin mall last March, will return there from November 9, when it will also launch new Poco products, according to UK property giant Hammerson, which owns Dundrum with its joint venture partner Allianz.

The brand, which is set to trade for 10 weeks, will be located in its original unit on Level 2 of the shopping centre, opposite the Karen Millen store.

The brand initially signed up to a six-week pop-up at Dundrum in March this year and was credited with a 12pc increase in footfall at the centre during the opening weekend.

As a result, the pop-up was extended for a further three-week period.

The return of Poco by Pippa follows a number of new arrivals at Dundrum, including Hotel Chocolat's first store in Ireland and Smiggle, the Australian stationery brand, which celebrated its most successful global launch ever when it opened there in April.

Simon Betty, director of retail for Ireland at Hammerson, said: "I'm delighted to welcome Pippa O'Connor's popular Poco range back to Dundrum Town Centre.

"We were overwhelmed by the customer response to her first pop-up here and, as a result, we couldn't wait to bring her back.

"Since taking ownership of Dundrum last year, Hammerson has worked to leverage its relationships with domestic and international brands in order to ensure an exciting and fresh retail mix for customers, and this addition is testament to the success of that strategy."

Earlier this month, Hammerson and Allianz arranged a €625m, seven-year-term loan secured on the Dundrum centre.

The facility is secured against Dundrum, which is valued at more than €1.5bn, at what Hammerson said was a "conservative leverage below 40pc".

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