Retailers struggle to compete as shopping on smartphone doubles
Shopping on mobile phones has doubled in the last year, as consumers turn away from traditional shops.
One in five people now buys goods using their smartphones at least weekly.
This is up from 10pc last year, according to new research from business consultants PwC.
It comes as a separate survey shows that overall consumer spending has fallen for the second time in three months, caused by a sharp fall in expenditure in shops.
The PwC report found online shopping is on the rise and warned retailers they must get to grips with this development.
Traditional retailers are coming under huge pressure from online competition and need to create a more compelling proposition to attract customers, according to PwC executive John Dillon.
Almost one in three people now buys goods online at least weekly. This is up from 25pc last year.
Another survey has found that overall consumer spending has fallen for the second time in three months.
Visa's Irish Consumer Spending Index shows that spending rose slightly in January, but was down 0.6pc in February compared with a year ago.
The fall was the sharpest reduction in real spending which has been recorded for two years.