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Half of consumers have cut back on TV or streaming services to cut household bills: survey


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Half of Irish householders have cancelled their TV subscriptions or streaming services in the past year in a bid to cut household expenses, a new survey reveals.

An online poll of 1002 Irish consumers conducted in early August revealed that the rising cost of everything – including home entertainment – is forcing people to cut back on their discretionary spending.

An overwhelming majority of respondents (94pc) said they are feeling the negative impact of the cost-of-living crisis.

The poll, commissioned by Irish broadband provider Pure Telecom, also revealed that many Irish householders are going online to try to find deals or ways to better manage their personal finances.

The survey found 66pc of Irish householders are using online tools such as budgeting and cashback apps – which provide discount codes and vouchers on various goods and services - in a bid to save money while 40pc of respondents are now using online banking to track their spending.

A majority of Irish consumers (61pc) said they are now spending more time researching prices online for the best deals.

The survey also revealed that people working from home or on a hybrid basis are saving money doing so, with 44pc of remote workers saying they are saving money by working from home.

Of that cohort, 69pc of remote workers reported a decrease in their spending on fuel, 53pc said they are saving money on food purchases and 42pc of remote workers reported saving money on public transportation costs. However, a quarter of remote workers said that working from home or on a hybrid basis is actually costing them more money.

Meanwhile, Paul Connell, CEO, Pure Telecom, said: “With inflation and the ever-rising cost of living, we found that almost everyone is feeling the financial pinch and most are looking for ways to tighten the purse strings.

"Our survey found that adults in Ireland are getting creative and many are using multiple online resources to ensure they don’t pay a cent more than they need to.”

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