Friday 15 December 2017

Cosmetics thrive in spite of selfie craze

Louise McBride

So far, the "no make-up selfie" craze doesn't seem to have impacted make-up sales.

Make-up certainly didn't lose its appeal to consumers over the last year, according to a new study of the value of cosmetics brands.

The total brand value of the world's top 50 cosmetic companies rose by almost 5pc over the last year, according to the study by the brand valuation consultancy, Brand Finance.

Brand value is a measure of the strength and potential of a brand. So if we take this study as an indication of the make-up brands we spend our money on, what brands are most popular?

The world's most powerful cosmetics brand is L'Oreal, followed by Avon, and both of the companies saw their brand value increase by 24pc over the last year.

Estee Lauder and Lancome also feature amongst the 10 most powerful cosmetics brands in the world, while Elizabeth Arden and Yves Saint Laurent are less popular.

American and French brands dominate the list of Top 50 cosmetics.

Sunday Indo Business

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