Wednesday 11 December 2019

Black Friday shoppers to spend €250 each in bid to cut cost of Christmas

  

(Stock image)
(Stock image)
Charlie Weston

Charlie Weston

Consumers are expected spend an average of €250 on Black Friday as the sales phenomenon gains traction in this country.

A third of the purchases will be impulse buys as shoppers seek bargains.

A survey commissioned by PwC Ireland involving 1,000 people found that spending here would be roughly in line with the UK and in the rest of the EU.

The average expected spend of €251 per consumer is just behind the €260 amount to be shelled out by British buyers, and close to the €257 to be spent by people in the EU, excluding Britain.

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Those in the 35 to 54 age group in this country are set to be the highest spenders, with an average expected to be €281.

Products most in demand across all age groups are electronics and electrical goods. This is followed by clothing, footwear and accessories.

Most of the shopping will be done online, with large numbers set to search strategically for the exact brand and product they want.

Some 17pc said they used Black Friday and Cyber Monday shopping to cut down on the cost of Christmas.

John Dillon, of PwC Ireland, said the survey showed that eight out of 10 people were interested in shopping over this weekend, which would make it an intense buying period.

"Bagging a good deal is front of mind for shoppers, but consumers' purchasing decisions will also move beyond price with quality, product range and availability being key fundamentals in building trust between shoppers and retailers," he said.

A third of those intending to buy in the Black Friday/Cyber Monday sales are planning to buy up to a quarter of their Christmas gifts during the weekend.

But shoppers have been warned that the great bargain they see on a website could turn out to have a tax sting in the tail.

Revenue said shoppers needed to be aware that the price of goods advertised online could seem attractively low.

This may be because tax and duty had not been included in the price advertised.

The Revenue warning comes in the run-up to the busiest time of the year for ordering online.

Irish Independent

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