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O'Brien Fine Foods in €40m deal with Lidl

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The two-year deal will see OBFF continue to supply Lidl’s 201 stores across Ireland as well as the chain’s circa 800 stores in Britain

The two-year deal will see OBFF continue to supply Lidl’s 201 stores across Ireland as well as the chain’s circa 800 stores in Britain

The two-year deal will see OBFF continue to supply Lidl’s 201 stores across Ireland as well as the chain’s circa 800 stores in Britain

German supermarket chain Lidl has entered a new supply deal with O'Brien Fine Foods (OBFF) worth an estimated €40m in turnover to the Kildare-based cooked meats producer.

The two-year deal will see OBFF continue to supply Lidl's 201 stores across Ireland as well as the chain's circa 800 stores in Britain. Lidl said it does not envisage any impact to the agreement in the event of a hard Brexit.

OBFF's products will also be exported for sale in more than 7,400 Lidl stores across mainland Europe including Austria, Germany, Finland, Italy, Poland, and Spain.

Under the agreement the discount retailer will also launch four new products as part of its own-brand cooked meat range in partnership with the family-owned business.

John O'Brien, managing director of O'Brien Fine Foods, said the commitment by Lidl "will allow us to invest in and expand our operations"

Over the past 10 years the O'Brien family business has grown to employ 550 staff. Its Brady Family ham brand sells in all of the major retailers in Ireland.

Irish Independent