Nimble Nadia fronts for Davys
TIME was when Davy Stockbrokers had a reputation for only doing business with the wealthy.
It is not an image that the people in Davy would agree with. The firm has always had smaller investors on its books, it insists.
Anyway, that is all academic now as the stockbroker on Dublin's Dawson Street seeks mass market appeal with its new pensions offering.
And, well, who better to front it up than model, Nadia Forde (pictured), a former girlfriend of Leinster and Ireland star, Luke Fitzgerald.
Davy is aiming to become the 'Ryanair of pensions' with the launch of what is being called a supermarket for pension funds -- with the company saying people will be able to start a retirement fund for as little as €500.
The wealth management company is aiming for mass appeal, with an online offering of 10,000 investments that pension savers can choose from.
There will be no set-up fees, no dealing fees and no exit fees -- although there will be a management charge.
And it is well-timed, with the deadline for the self-employed to make their tax returns fast approaching. Those people who work for themselves can reduce their tax bill by diverting money into a pension.
One can't help but think that if it's half as nimble as the, em, acrobatic Nadia it might be worth a look!