Saturday 16 December 2017

New-look Calor marks 80th

Calor’s new €1.2m campaign from TBWA
Calor’s new €1.2m campaign from TBWA

Calor, one of the country's leading suppliers of liquid petroleum gas (LPG) has launched a new €1.2m advertising campaign that also incorporates a new brand identity.

Created by TBWA, with media by OMD, the campaign will run across TV press, radio and digital.

Owned by the Dutch multinational company SHV Energy, which owns a group of specialised energy companies, Calor has over 53,000 business and residential customers throughout Ireland and is celebrating its 80th birthday in 2017.

In addition to the multi-channel campaign, Calor has also inked a sponsorship deal, brokered by OMD, with Countrywide on RTE Radio 0ne.

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