Tuesday 19 November 2019

NAMA's switch to flat fee won't put PR firm in a spin

THERE was considerable interest within the public relations fraternity when the National Treasury Management Agency (NTMA) and the National Asset Management Agency (NAMA) tendered for help with public relations.

The prize went, as it so often does in state tenders, to the incumbent – the excellent Dublin-based Gordon MRM which is owned by Ray Gordon.

While that seemed like good news for the former Progressive Democrat spin doctor, it seems he is earning much less than he did the first time round.

New figures released by Finance Minister Michael Noonan, inset, show that the company took in €89,564 (including VAT) for the first six months of this year compared to €275,179 for the whole of 2012.

The difference can be explained by the NTMA and NAMA's decision to tender for a flat fee rather than a hourly rate this time round.

The bargain may not be quite as good as the Government believes. As organisations age, they often become less newsworthy. Perhaps Mr Gordon was lucky to move from a hourly rate to a fixed rate after all.

Irish Independent

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