Thursday 18 January 2018

Mediavest in global rebrand

Michael Clancy, managing director of Spark Foundry Dublin
Michael Clancy, managing director of Spark Foundry Dublin

Mediavest, a data-led media communications agency, is this week rebranding globally as Spark Foundry, with Mediavest Dublin taking on the new name and identity with immediate effect.

Established in the Irish market in 1999, Mediavest was the first media agency set up within what has grown to be Core Media, one of Ireland's largest marketing communications group.

The company said the new name reflects the fact that, globally, the agency will be moving away from focusing solely on media and investment, with their remit now including areas such as analytics, technology and information, insights and content. Mediavest in Dublin has been offering all of these services for a number of years now, the company said.

"The new vision for Spark Foundry matches the offering and ambition we have in Ireland to combine people, creativity and data to shape the future of media for our clients," Michael Clancy, managing director of Spark Foundry Dublin, said.

Spark Foundry's clients include Aviva, BWG, ESB Group, Mars Ireland Ltd, P&G, the Road Safety Authority, and Ulster Bank.

"On the back of a number of recent wins including Procter and Gamble and Irish Distillers Pernod Ricard, I am confident that we will build on this momentum and continue to deliver exceptional results for our clients," Mr Clancy said.

Since 2013 Mediavest has been the number one qualitatively-ranked media agency in Ireland, according to independent assessment agency RECMA.

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