Wednesday 22 November 2017

Zoo Weekly to close due to 'tough retail conditions'

The last British 'lad mag' is to cease production of it's Australian title

Top shelf: ‘Nuts’ saw its dreams of being upmarket crushed by rival ‘Zoo’.
Top shelf: ‘Nuts’ saw its dreams of being upmarket crushed by rival ‘Zoo’.
Clare Cullen

Clare Cullen

The Australian version of the oldest lads' mags on the market is to be taken off the shelves permanently.

In a statement by their CEO, Zoo's parent company Bauer Media announced today that the Australian version of the magazine is to close due to "tough retail conditions".

The publisher has confirmed that the October issue of the magazine will be the last.

"It is not an easy decision to close a magazine and we have certainly considered all options before coming to this conclusion", said the magazine's associate publisher Ewen Page.

The closure includes the website and social media accounts.

The magazine sold just 24,122 copies in the last quarter of 2014, a drop of 36 per cent. Bauer media removed the magazine from the ABC circulation auditing figures in May 2015, citing that the magazine "could not benchmark itself against any other comparative title" due to being the only publication of its type in the audit.

The magazine was removed from Cole's in August following a successful online campaign supported by one of their employees. The company released a statement saying they made a "commercial decision to delete Zoo magazine following a regular range review".

Lads' mags activists target Tesco

A spokeswoman for anti-porn campaign outfit Collective Shout called the magazine "porn on training wheels" and encouraged Coles to "own" their "great decision".

Cover up or lose out, leading UK supermarket tells lads' mags

In September 2013, Front, Nuts and Zoo were pulled from shelves of the Co-operative Group after their alleged refusal provide the magazines in sealed "modesty" bags.

Lads' mags disappear from shelves

Lads' mag 'Nuts', a former competitor of Zoo, ceased production in April 2014.

Why there was more than a kernel of truth to 'Nuts'

Zoo was launched on 29 January 2004 and is the only remaining British 'men's weekly'. The Australian edition was launched in 2006 and the South African edition in 2006, although it was discontinued in 2008.

Bauer Media will continue to publish Zoo Magazine in the UK.

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