Thursday 23 November 2017

Zahra Publishing and Eumom merger is 'a natural fit'

Gina Miltiadou, John Mullins, Annette Burns Young, Olive Fogarty of the newly-merged entity, Zahra Media Group
Gina Miltiadou, John Mullins, Annette Burns Young, Olive Fogarty of the newly-merged entity, Zahra Media Group
Ellie Donnelly

Ellie Donnelly

Irish-owned independent publisher Zahra Publishing has merged with Eumom, an Irish parenting community website.

The newly-merged entity, called Zahra Media Group, will work in the areas of digital, email, social, print and events for brands through the pooling of both company's channels.

Gina Miltiadou and John Mullins, co-founders of Zahra Publishing, will remain part of the Zahra management team, and will be joined by Annette Burns Young and Olive Fogarty of Eumom.

The merger did not involve any financial transaction. However, the management team will all have equity in the merged entity.

The annual revenue of the two companies combined is just over €4m, and the merged entity has put a strategic plan in place to increase revenue to €5m by 2020.

Announcing the merger, Zahra has also said it has plans to recruit between five and 10 people in the areas of content creation and business development over the next few months. In addition, Zahra said that it will spend €150,000 building a state-of-the-art studio to meet the increased demand for high-quality branded video content and imagery.

As a result of the merger, the firm plans to increase its market share in the UK, Australian and South African markets where Zahra already has a small footprint.

"Zahra's publication business already has 33pc of the food magazine market and 40pc of the parenting magazine market [in Ireland] so the addition of Eumom's incredibly engaged opted-in community of over 175,000 creates a powerful force," Ms Miltiadou, managing director of Zahra Media Group, said.

Ms Miltiadou went on to say that the merger was a "natural fit" for both companies.

"We are looking forward to growing our footprint and the range of services we can offer to brands in Ireland," said Ms Miltiadou.

Speaking on behalf of Eumom, Ms Burns Young, who will hold the position of strategic growth director in the newly merged entity, described the merger as "an ideal opportunity" for Eumom.

Irish Independent

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