Monday 11 December 2017

Xposé magazine is shelved in online shake-up: 'It took a hit with the digital revolution'

Xpose Magazine
Xpose Magazine

Sean O'Grady

TV3 has said it axed Xpose's struggling magazine so it can focus all its energy into the show's website.

It was recently revealed that the entertainment news programme's companion fashion and beauty magazine would be taken off the shelves due to low sales.

A TV3 spokesperson confirmed it decided not to continue on with the magazine, which was published by Zahra Media Group.

"We have not renewed our contract with Zahra publishing. We are exploring other options at the moment," it said.

Instead, the powers-that-be in Ballymount are said to be focusing all of their energies on the Xpose.ie website, which has a higher readership.

"Everything is moving towards online now, so I would be surprised if they don't look at doing a digital option. They are exploring many options,'' a source said.

Xpose magazine's page on Zahra Media Group's website has since been removed, but the last sales figures revealed the monthly publication had sold over 16,000 copies.

"It took a hit with the digital revolution," the insider said.

The April issue of the magazine hit shelves yesterday.

Xpose has seen numerous changes in recent months. Last summer saw the culling of former presenters Peter O'Riordan, Lisa Cannon and Aisling O'Loughlin, who were replaced by Cassie Stokes and Ruth O'Neill. Lisa went on to cover Anna Daly's maternity leave on Weekend AM, while Aisling founded website Exquisite.ie

The show also abandoned its hour-long format and returned to its original half-hour slot and transformed the set so it would no longer facilitate in studio interviews.

The show celebrates a decade on screens this year, with Karen Koster - the sole original host from 2007 - still remaining on the series.

TV3 boss Bill Malone said the show is a strong part of the schedule.

Herald

Promoted Links

Business Newsletter

Read the leading stories from the world of Business.

Promoted Links

Also in Business