VHI Life asks the big question
The competition in the life and health insurance market has gone up a notch following the entry of health insurer VHI, which has launched a new life assurance offering called VHI Life.
The move follows rival Laya's move into the life market and Irish Life's recent acquisition of Aviva Health in Ireland.
To promote the new offering, VHI Life has launched a new multi-channel campaign which was created by Publicis Dublin. Called "Bobby the Goldfish", it is an animated campaign that shows the awkward moment a parent goes through when faced with a difficult life question. The scenario prompts the viewer to prepare for looking after loved ones by calling VHI Life.
Sunday Indo Business