UTV news at 5.30 gets just 7,000 viewers
UTV Ireland's news bulletin has suffered a turbulent time since moving to its 5.30pm slot, with just 7,000 people tuning in on Wednesday.
Figures show that since moving to an earlier schedule time from the original 6.30pm slot, UTV Ireland's news programme has had an average viewership of just 17,500 a day.
This is in comparison to 'TV3 News: The 5.30', which has had on average 108,000 people watching the news bulletin every day.
A spokesperson for TV3 said that the station "knows what its viewers want and continues to provide a quality news service, which is why we're number one for news at 5.30pm."
Commenting on the poor figures, a UTV Ireland spokesperson said the 'News: Ireland Live' programme was still in its early stages and that reaction on the quality the show contained was positive.
"It's very early days for our new 5.30pm news slot but the feedback from our audience about the quality of the programme has been hugely positive. Overall, our news is now reaching over 200,000 people every day. We look forward to building on this in the future," the spokesperson said.
'News: Ireland Live' had its highest figures at 5.30pm on June 1, with over 38,000.