Unleash the greyhounds!
Although it lives very much in the shadows of horse-racing, greyhound racing is still very popular amongst Irish people.
With 13 racing tracks around the country, the summer months are important for the Irish Greyhound Board (IGB), which has just launched a new radio and social media campaign inviting race-goers to join them for a night of hospitality, food and entertainment.
Created by the Dublin-based agency Atomic, the campaign encourages people "Unleash the Good Times" at the dogs.
The radio ads feature two voiceovers taking their frustrations out on their rivals, the office hotshot Vicky and the notorious team-mate Trevor, then resolving to book a group night at the dogs before their nemesis beats them to it.
Sunday Indo Business