Friday 22 February 2019

Trust in traditional media rises as public sees value in news

Almost two-thirds of people surveyed said they trusted traditional media including newspapers and broadcasting as their source of news. Stock picture
Almost two-thirds of people surveyed said they trusted traditional media including newspapers and broadcasting as their source of news. Stock picture
Ellie Donnelly

Ellie Donnelly

Trust in traditional media in Ireland is growing, according to the latest Trust Barometer from public relations company Edelman.

Almost two-thirds of people surveyed said they trusted traditional media including newspapers and broadcasting as their source of news.

In comparison, slightly little more than a quarter (27pc) of people trust social media for news.

That is a slight increase on the 2018 findings.

"The rise in trust in traditional media comes amid an increase in news engagement, and a renewed interest in fact-finding," said Edelman Ireland managing director Joe Carmody.

Researchers found that the number of people who consume news on at least a weekly basis increased 17 percentage points this year to 65pc.

At the same time, the share of the public who regard themselves as disengaged from news has fallen.

The changes come amid growing concerns around the spread of false information or so-called fake news, including the potential harmful impact on elections.

Edelman's Trust Barometer attempts to track public trust in institutions over times, and has characterised the loss of faith in traditional authority over the past decade in particular as an era of mistrust.

In Ireland and elsewhere, trust in people's own employer has remained high - even amid uncertainty about the jobs outlook and the threat from automation.

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