Three's bedroom ad hits home
campaign of the week
The mobile phone operator Three has launched a new instalment of its 'Make it Count' brand campaign, which once again features loved ones who can't be physically together, but can connect via the company's network.
Created by Dublin agency Boys + Girls, the latest iteration - called Bedroom - is set against the backdrop of Ireland's rental crisis. It tells the story of a young couple who can't afford to move out of their childhood bedrooms and how they discuss and plan a new life together using WhatsApp.
The TV campaign kicked off just before Christmas with the rest of the campaign now in full swing across TV, cinema, VOD and social channels.
Sunday Indo Business