Three Mobile Makes its Data Count
Telecommunications company Three Mobile has launched a new brand identity as well as a new cross-platform advertising campaign called Make it Count.
Created by the Dublin advertising agency Boys and Girls, the new campaign focuses on the company's data plans, the importance of connectivity and how customers use it to make create connections that matter. A key element of the campaign is a series of brand films, the first of which is called Marathon Man and tells the story a son who uses his data plan to keep in contact with his dad.
The campaign launched earlier this week and will run on TV, outdoor, social, digital, radio and PR.
Sunday Indo Business