Saturday 15 December 2018

Three Ireland continues 3Arena sponsorship with €55m investment

Ed Sheeran was one of the biggest draws at the 3Arena in Dublin last year
Ed Sheeran was one of the biggest draws at the 3Arena in Dublin last year
Ellie Donnelly

Ellie Donnelly

Three Ireland is extending its sponsorship of 3Arena in Dublin’s Docklands.

As part of the deal the mobile phone network will invest €55m in sponsorship over the next 10 years at the 13,000 capacity venue.

Primary sponsor of the venue since 2014, Three will continue to have exclusive naming rights at the venue, formally known as The Point, as well as exclusive benefits for its customers, such as a pre-sale for every show and in-venue experiences.

"With 900,000 people visiting 3Arena annually, this allows us to bring real, tangible and lasting value which will enrich the overall 3Arena experience, making our customers’ time in 3Arena count through enhanced connection," Robert Finnegan, chief executive of Three Ireland, said.

Under the new deal, Three will unveil the new 3Plus Lounge at the venue, which will provide its customers with what it described as an "enhanced entertainment experience," evolving the Live Nation-owned arena in to a smart venue.

"Through our extended partnership with Three, we will bring our ambitious plans for 3Arena to life, delivering huge benefit to Ireland’s music fans as we continue to bring the best arena live entertainment experiences to 3Arena for years to come," Mike Adamson, chief executive of 3Arena & Live Nation Ireland, said.

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