Tesco screen ad deal for Clear Channel
Outdoor advertising company Clear Channel Ireland has won the contract to install 70 digital screens in Tesco stores nationwide.
Following a competitive tendering process, the company won the rights to launch the 'Tesco Live' network of high-tech screens, which will be located at the entrances of selected Tesco stores across the country.
Clear Channel Ireland will be responsible for the maintaining and selling of the associated ads. "We are delighted to win the Tesco contract at this exciting time," said Terry Buckley, Clear Channel Ireland's managing director, who is also a director of Independent News & Media, publisher of this newspaper. "This digital development will enable advertisers to reach the much sought-after Tesco shoppers when they are most receptive to advertising messages."
Tesco Ireland marketing director Ruairi Twomey said: "We believe this new partnership with Clear Channel will further develop our offering to shoppers by bringing them new, relevant advertising content across our stores nationwide."
This deal will bring the number of Clear Channel Ireland digital screens across the country to 280.
Sunday Indo Business