Monday 21 October 2019

Tall tails turning into big opportunities for Pink Kong

Pink Kong Studios' CEO Niamh Herrity, writer Leo Crowley and show director and writer Aoífe Doyle at the launch of Urban Tails
Pink Kong Studios' CEO Niamh Herrity, writer Leo Crowley and show director and writer Aoífe Doyle at the launch of Urban Tails

As every kid knows, cartoons are the real deal and they are certainly big business here in Ireland. Pink Kong Studios has become just the latest Irish animation studio to make a splash with a children's TV show with the launch of its new RTÉ series Urban Tails.

The series, which has been in development since 2015, consists of 26 two-minute episodes and seeks to educate pre-school children about the animals that live in urban environments.

Please log in or register with for free access to this article.

Log In

But what makes Pink Kong unique is its claim to be Ireland's first all-female-led animation studio. Ergo has learned that the series is expected to help the studio triple its annual turnover and to increase its staff from a core team of four people to over 30 for the highly skilled crew that is involved in the production.

Pink Kong's distribution partner, Monster Entertainment, is currently in talks with a number of international partners on a potential global release, it is understood.

The first series of Urban Tails has been produced by Pink Kong Studios and is written by Aoífe Doyle and Leo Crowley and directed by Aoífe Doyle. The show is funded from RTÉjr, Screen Ireland and the Broadcast Authority of Ireland. It is expected to land its first international sale in the coming weeks and Pink Kong Studios is already seeking to advance a second series.

And one other thing that makes Urban Tails just a little bit special is that the music is composed by multi-Emmy Award winning composer Rich Dickerson, who has worked on iconic shows such as Scooby Doo and Tom and Jerry.

Starter homes give Stanley's Cairn Homes welcome boost

Michael Stanley’s Cairn Homes has been through an eventful week following the publication of its annual results.

The country’s biggest homebuilder reported higher revenue and profits for the first half of the year off the back of the sale of 390 new units. It also went on to announce a share buy-back programme worth more than €25m.

In the midst of the results were positive numbers for its starter homes section. Getting on the ladder in Ireland has always been fraught with challenges, especially now due to a shortfall in supply.

Stockbrokers Davy noted that sales rates had been running at 2.87 units per active scheme per week, up from 2.78 units in 2018 and 2.38 units in 2017.

The group has also agreed the forward sale of 282 apartments in Citywest.

- Christmas might seem some distance off but RTÉ is already flogging commercial deals for The Late Late Toy Show, one of the station’s most watched and most lucrative shows of the year.

Ad break packages are sold in the order of platinum, gold and silver, depending on their place in the break.

A €10,000 fee is required for an audience giveaway, in addition to 230 of the items at a value of €150 each — to ensure there is one for everybody in the audience. Little wonder the Toy Show tickets are so sought after.

Sunday Indo Business

Also in Business