SuperValu Considers All Things
campaign of the week
With the Christmas TV season getting into full swing over the coming weeks, the Musgrave-owned SuperValu was the first Irish retailer out of the traps with its new campaign.
Called 'All Things Considered', it was created by TBWA Dublin and is a follow-on from the 'All Things Considered' campaign which was launched earlier this year.
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The campaign revolves around a TV ad which features a festive montage of SuperValu customers all enjoying Christmas in their own way to the tune of Consider Yourself from the musical Oliver! What unites them, however, is that they all shopped at SuperValu. The campaign will roll out across TV, cinema, radio, digital, VOD and social media.
Sunday Indo Business