Wednesday 12 December 2018

SuperValu Considers All Things

campaign of the week

The Musgrave-owned SuperValu was the first Irish retailer out of the traps with its new Christmas campaign
The Musgrave-owned SuperValu was the first Irish retailer out of the traps with its new Christmas campaign

Independent.ie Businessdesk

With the Christmas TV season getting into full swing over the coming weeks, the Musgrave-owned SuperValu was the first Irish retailer out of the traps with its new campaign.

Called 'All Things Considered', it was created by TBWA Dublin and is a follow-on from the 'All Things Considered' campaign which was launched earlier this year.

Please sign in or register with Independent.ie for free access to this article.

Sign In

The campaign revolves around a TV ad which features a festive montage of SuperValu customers all enjoying Christmas in their own way to the tune of Consider Yourself from the musical Oliver! What unites them, however, is that they all shopped at SuperValu. The campaign will roll out across TV, cinema, radio, digital, VOD and social media.

Sunday Indo Business

Business Newsletter

Read the leading stories from the world of Business.

Also in Business