SPAR Goes for Better Choices
The BWG-owned SPAR is investing more than €1m in a new national marketing campaign to showcase its healthy eating initiative, SPAR Better Choices.
This is the retailers first major national TV campaign since it launched its Under the Tree Christmas campaign back in 2012.
The new campaign will officially launch on February 1.
The multimedia campaign includes the launch of two separate TV adverts, one featuring Republic of Ireland football captain Seamus Coleman and the other featuring model and mum-of-two Claudine Keane, wife of Irish soccer legend Robbie Keane.
The ads were filmed by Red Rage Films and produced by Paul Holmes.
Sunday Indo Business