Tuesday 24 April 2018

Snapchat dominates data usage at Slane but concertgoers were also watching Netflix

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Ellie Donnelly

Ellie Donnelly

Three customers at the Guns N’ Roses concert in Slane last weekend utilised a massive 778GB of data in one day, with social media leading the way for data usage, according to data published by Three.

To put it into context, 778GB of data is the equivalent of streaming ‘Sweet Child O’ Mine’ more than 105,000 times.

However, despite the entertainment on stage and tickets for the event selling out in less than a day, concertgoers found time to be on YouTube and Netflix, with 7pc of the data used on YouTube, and a further 1.5pc on Netflix.

Snapchat was concertgoers’ favourite way to share the live music experience, with almost 19pc of Three data used on Snapchat.

Read more: Three backs down on EU roaming as rivals move to raise prices

Fans were also busy on Facebook at the concert, with 18.5pc of data being used on the social networking site.

Meanwhile Instagram accounted for just 4pc of data used at Slane, while less than 2pc of data was used on Twitter.

Interestingly, messaging app WhatsApp stormed ahead as the messaging service of choice, with almost 90pc of Three customers at the concert using it.

“We understand that the concertgoers love to capture every moment of these experiences on their smartphones and share them online, so we were delighted to provide Guns N’ Roses fans with an incredible data experience at Slane,” Elaine Carey, chief commercial cfficer at Three, said.

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