Wednesday 21 March 2018

Sky extends Premier League rights with cost saving deal

Ellie Donnelly

Ellie Donnelly

Sky will next year show more English Premier League matches than ever, after the broadcaster agreed a new deal.

Under the three year deal, Sky will pay £1.2bn a year for 128 games, a saving of £199m per year, which works out at a 16pc cost reduction per game when compared with the current agreement.

However a spokesperson for Sky told that the cost saving may not be passed on to customers, as the broadcaster looks to invest in other broadcasting content areas.

"We continue to invest in content that our customers value and which complements our strategy to broaden our offer. Not only do we remain the home of Premier League football but also the home of top quality drama, entertainment, comedy and other sports," Stephen van Rooyen, Sky's UK Chief Executive, said.

"Our disciplined approach means we continue to have the flexibility to invest in each of these areas as we choose, underlining our position as Europe's largest investor in content."

Under the new deal the broadcasting company will get biggest head to head games, with every weekend 'first pick' and 14 'second picks', as well as Saturday evening matches, Sunday football, and Friday and Monday night football, a statement from the company said.

In Europe, Sky currently has 23 million customers across seven countries - UK, Ireland, Germany, Austria, Italy, Spain and Switzerland.

The company, which employs over 31,000 people, had annual reported revenues of £12.9bn in 2016/17, and has an annual programming spend of around £7bn.

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