Sky and Netflix in new European partnership
Sky and Netfix have agreed a new European partnership that will bundle the full Netflix service into a new Sky TV subscription pack.
The partnership, which has been described as "pioneering," is the first deal of its kind, and will enable millions of Sky customers to access Netflix through the Sky Q platform.
The new service, which will be made available to both new and existing Sky customers, will see consumers able to avail of Sky and Netflix content side-by-side, and the service will be paid for through one monthly bill from Sky.
"By placing Sky and Netflix content side-by-side, along with programmes from the likes of HBO, Showtime, Fox and Disney, we are making the entertainment experience even easier and simpler for our customers," Jeremy Darroch, group CEO of Sky, said.
The service will launch on Sky Q in the UK and Ireland in the coming year, while Netflix will launch on Sky Q platforms in Germany, Austria and Italy thereafter.
In addition, the agreement with Netflix also extends to Sky’s contract free streaming services.
"We are delighted to partner with Sky to bring the latest technologies and great stories under the same roof," Reed Hastings, CEO of Netflix, said.
Earlier this week US telecommunications giant Comcast Corporation announced a bid for Sky worth approximately £22bn (€25bn).
The move is a direct challenge to Rupert Murdoch’s takeover bid for Sky.