Simplicity at the core of new 123.ie Campaign
Campaign of the week
As January is a key decision-making month for people looking to save some money by switching utility provider or insurer, 123.ie has launched a new campaign aimed at wooing those looking for a simpler way to buy insurance, with the simple proposition that "insurance shouldn't take a toll on you."
With over 250,000 customers, 123.ie is owned by the RSA Group and offers a range of insurance products, including motor, life, health and landlord insurance.
Created by the Dublin-based agency The Public House, the cross-platform campaign features TV, digital and OOH, is called "Simple is Smarter"and uses the insurance-related stress that many people feel to get its message across.
Sunday Indo Business