Setting sport free again
With the start of the Premiership in England only weeks away, the battle to win over sports fans as subscribers has gone up a notch following Eir's decision to offer its line-up of sports channels free of charge to its existing 370,000 broadband subscribers.
To promote the offer, the Dublin-based media agency DDFH&B has created a new campaign for Eir Sport called We're Setting Sport Free. Vizeum is the media agency on the account.
Shot on location in Dublin's Docklands - with additional green-screen pick-ups in Black Star Studios in London - the campaign features Riyad Mahrez of Leicester City as well as Ian Madigan of Bordeaux Begles and Cillian O'Connor of Mayo.
Sunday Indo Business