Friday 17 November 2017

RTE seeks design agency for Saorview as 'Connect' nears

Weather presenter Nuala Carey during the launch of the campaign for the Saorview 100-day countdown to the digital TV switchover
Weather presenter Nuala Carey during the launch of the campaign for the Saorview 100-day countdown to the digital TV switchover

RTE has put the design contract for its Saorview service out to tender.

The freeview service is currently used by more than 670,000 households around the country - about 42pc of the total that have a TV service.

Issuing a request for tenders this week, RTE said that it wants to appoint a single agency to provide creative services for Saorview.

RTE also pointed out that it was still planning to launch its Saorview Connect service.

The broadcaster announced in January last year that it had teamed up with UK-based free-to-air firm Freesat - which is owned by ITV and the BBC - to provide a new service here called Saorview Connect.

RTE said the new service was due to begin in 2016. However, it has still not been launched.

The Saorview Connect service will enable viewers to hook a set-top box up to their broadband service, with a range of new features, including content recommendations, programme title search, and enhanced recording capabilities.

RTE has told prospective tenders for the Saorview design contract that it still intends launching the Connect service.

"The launch of Saorview Connect will give rise to the need for updates to services and pages on the Saorview website," it noted.

"In addition, it is intended that the current Saorview branding be deployed in the creation of new branded materials for the launch of Saorview Connect, in respect of advertising on print, TV, online, in electrical retail stores and on social media."

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